Summer Update 2018


This gallery contains 5 photos.

See what’s new in the basement this summer! Continue reading


Taglines that didn’t make it

MikeatBarI started this blog as a project for a Marketing course I took when I went back to school to finish my degree. I was having so much fun I just keep it going.
“This drink’s got Stremph!” is the tagline I chose for my project’s flagship product. It’s something my old friend Tom Hansen said in a Charles Barkley voice one night when we were drinking. (You’ll notice my beer rating system is also called “The Barkley System”)

I tested out a number of taglines. Here’s some that never got published:

Unpublished Test Taglines

  • “Mike’s Basement Brewery. Fuck Yeah!”
  • “Mike’s Basement Brewery: Liquor in the front, poker in the rear”
  • “Mike’s Basement Brewery. Just come in the back door”
  • “Beer made in my basement. Right next to the sex dungeon.”
  • “Fuckin’ shit!”
  • “Made from some of the freshest fresh shit I found at the store”
  • “Because everyone likes some smooth head”
  • “Homemade beer. Because fuck you, InBev.”
  • “Pale ales made in a pail”
  • “Homebrew is like sex. Even when it’s bad, it’s still pretty good.”*
  • “Mike’s Basement Brewery: We promise this didn’t come from my bathtub”
  • “Trouble going pee? Here’s the cure.”
  • “Water, Malt, Hops, Yeast… and some ambient bacteria from my kitchen”
  • “Yeast urine never tasted so great!”
  • “Running wort through your genitals since 2014”
  • “Mike’s Basement Brewery: Yes I CAN make Bud Light. No, I WILL not.”
  • “Tastes like chicken”
  • “Everyone needs head”
*Credit to Aaron Hornbrook for this gem